There’s space for every kind of retailer in the heart of the city, but success depends on being smart with your setup—not just signing a lease because the skyline view is pretty. You can absolutely make money downtown… just don’t take on more square footage than you need or can truly activate.

Retail isn’t recession-proof. But it can be recession-sustainable. There’s a difference—and it’s an important one.

Recession-proof implies you won’t feel the impact. But sustainability? That means you're built to adapt, adjust, and still move forward.